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Measure your website's current performance before making changes. 
It is much easier to know whether your changes are effective when you compare them to previous results. |
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Know the marketing and sales opportunities your website can offer your business. 
Should you have a blog? Budget for online advertising? Improve your forms and shopping cart checkout process? Or just add more detailed content to your existing site? |
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Keep your website current by changing and evolving it with your business. 
Does your site showcase your existing products? Have you added your newest team members? Is your portfolio current and easy to update? |
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Use the internet to guide potential customers to your site and therefore your business. 
How does your site rank for your most important keywords? Are you reaching people who don't already know your brand name? Is your site targeting the correct geographic region? |
